MindLink

MindLink is a mobile companion for those with schizophrenia, offering personalized support, community connection, and educational resources for a brighter journey towards recovery.
Contents

discover
define
develop
deliver
reflect‍
01
02
03
04
05
overview
Schizophrenia is a chronic and severe brain disorder that affects a person's thoughts, emotions, and behaviors, and difficulty distinguishing between what is real and what is not.

The objective is to create a product that enhances the well-being, independence, and quality of life of individuals with schizophrenia.

Timeline: 1 Week, August 17th - 24th 2023
motivation
The stigma against schizophrenia is widespread and intense, causing social exclusion, impacting their relationships with family and friends, and contributing to limited access to healthcare, education, and employment.

I want to empower individuals with schizophrenia so that they can lead an independent life.
01 Discover
◇  Designing the right product

Before jumping into solution mode, this stage's focus will be understanding and empathizing with the unique needs, challenges, and aspirations of schizophrenia patients.

I used the Double Diamond Framework to guide this design process.

In this step, I analyzed:

     • Diverse range of patient experiences
     • Treatment effectiveness / pain points
     • The needs of schizophrenia patients

◇  Patient experiences

daily functioning & cognitive ability

Patients experience trouble completing basic daily tasks, maintaining hygiene, and keeping a schedule.

Cognitive abilities such as memory, using logical thinking, and attention span are diminished.

societal stigma & discrimination

Patients and families encounter societal stigma and discrimination

Patients are limited to educational and employment opportunities, housing, and access to social services.

relationships & emotional health

Patients experience social withdrawal, impacting their ability to maintain and engage in relationships.

As a result, many patients experience emotional distress and internalize feelings of shame, guilt, and even self-blame.

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◇  treatment effectiveness

Medication

In a study done with 200 participants taking strictly, antipsychotic medications. 92% reported antipsychotics improved schizophrenia symptoms.

98% reported experiencing side effects and 56% of respondents had stopped taking medications due to these side effects. These results highlight the unmet need for new APs with favorable benefit-risk profiles.

Medication & Psychotherapy

Compared to those receiving medications only, combined treatment of psychotherapies exhibits greater improvement on social functioning, daily living, and quality of life.

Studies also reveal taking psychotherapies lower the risk for relapse and discontinuation of treatment, and significantly increase likelihood of obtaining employment and education.

◇  Patient interviews

1. lack of information
Respondents described experiencing a lack of information about the support services available and stressed the importance of receiving information about the illness.
PATIENT #1 | Male | 40 years old

"It was around 1989 when I learned what was wrong … I still don't understand the word exactly and don't really know what it is, but … it's schizophrenia."

PATIENT #2 | Female | 38 years old

"
It is important to be informed early about what help there is to be had. You shouldn't have to wait until the patient education program, but instead get it when you're discharged or when you first go the outpatient ward, so you know right away what kind of things you can get help with. And maybe repeat it again after 3 months, because your life might look different then."
Patients felt the lack of information towards the public was actively contributing to the stigma against schizophrenia patients. Therefore, they were asking for information about the illness to society and relatives too.
PATIENT #3 | Male | 55 years old

"I've found it hard to tell people that I'm schizophrenic. This guy at this restaurant I go to always said “Hi.” One day he saw me standing outside the psychosis treatment clinic. “Oh, are you among these idiots?” he said. “Yeah, sometimes,” I said. So now it's not “Hi there” anymore, but “Uh … hi” keeping his distance. So I've never wanted to say what sort of sickness I have."

2. Importance of relationships

Interviewees also emphasized how important people are who listen and see them as individuals, to meet people who are receptive, and people who see to their needs.
PATIENT #1:

"When I sit in the waiting room here in the psychosis clinic, I'm not just an anonymous figure in a sofa, but they greet me. It is so important to know that they can see who I am as a person behind the disease."
The respondents that regularly visited meeting places for people with psychiatric problems valued this sense of community and opportunity to share experiences.
PATIENT #2:

"Thanks to the locale, I was saved. I could go there and meet other patients … And when I met others who'd been in the hospital too, we started laughing, “Well, you were there too and now you're here!” So we could laugh and joke and didn't have to take it so seriously … So that saved me … because my family sure can't … I've been very lonely."

key insights

• Patients benefit significantly by taking a combination of psychotherapies in addition to medication.

• Patients value relationships addressed the value of building up a more personal relationship with the health-care system, and they were striving to be viewed as individuals and not just one in the crowd.

• The lack of information of schizophrenia which affects patients ability to understand and address their condition and contributes to societal stigma.
02 Define
◇  Defining the right product

After the first stage, I filtered through all the key information I'd gathered to define the 3 main functionalities of the product.

In this stage I define:

     • User needs
     • My design strategy
     • User personas

◇  user needs

personalized cognitive tool

Increase cognitive ability through training games/tasks that enhance memory, logical thinking, and attention span to improve daily functioning personalized to the user's specific needs.

educational resources & services

Provide a supplement to treatments including medication management, symptom monitoring, and access to educational resources. Not a replacement for treatment

community engagement
& peer support

Create a supportive and stigma-free community where individuals can connect, share experiences, improve social skills, and provide mutual support

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How we can help you

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◇  design strategy

1. Build functional and reliable UX
This step includes building seamless navigation and providing an intuitive user experience.


2. Focus on usability
This step considers the user's conditions, prioritizing accessibility features that engage the users.


3. delight and pleasurable
This step is to create a delightful experience to users and make their treatment journey positive.

◇  User personas

Isaac the isolated: Market size: 40%

CONTEXT:

Isaac is a 23-year old male lives alone experiencing feelings of loneliness and low self-esteem. He values the sense of community and belonging.
goals:

Find a supportive community

Isaac wants to be in a community where he can engage in new relationships that understand his experiences and boost his self-esteem.
challenges:

stigma & self-esteem:

Isaac's social withdrawal and stigma and judgement from others that don't understand his condition lowers his self-esteem and discourages him from putting himself.
needs:

community platform:

Isaac seeks a platform where he can connect with others that share similar experiences and engage in new relationships that he can rely on.
cognitively impaired: Market size: 35%

CONTEXT:

Sarah is a 35-year old who lives with her parents and has trouble managing daily activities due to cognitive impairments affecting her ability to focus, remember tasks, and make decisions.
goals:

daily functioning & independence:

Sarah wants assistance in organizing daily tasks, managing medications, and maintaining a routine. She wants to become independent of her parents.
challenges:

focus, memory, decision-making:

Sarah struggles with remembering important tasks, appointments, and medication schedules. She finds it difficult to make decisions is unable to focus on complex tasks.
needs:

cognitive training platform:

Sarah seeks a platform that offers medication management, appointment reminders, and cognitive training that will improve her daily functioning.
Knowledge seeker: Market size: 25%

CONTEXT:

Emily a 28-year old who is eager to expand her knowledge of schizophrenia to proactively manage and understand her experiences through education and support.
goals:

educational empowerment:

Emily wants to deepen her understanding of schizophrenia so she can make informed decisions about her treatment.
challenges:

cognitive struggles:

Emily's cognitive struggles impact her ability to learn and improving this is a central focus in her journey towards educational empowerment, treatment decision, and recovery.
needs:

educational platform:

Emily seeks an educational platform that offers digestible information such as self-assessment tools and personalized tools based on her needs.
03 develop
◇  developing the right product

After defining the user needs, my design strategy, and user personas, I began to draw initial designs for prototypes.

In this stage I:

    • Analyze the current market
    • Define the user flow
    • Develop the low fidelity prototype

◇  market MAPPING

notable pros:
Impulse:
Impulse provides a wide range of cognitive skill building and personality tests that give users a variety of ways to rebuild abilities and track progress.

Cognifit:
CogniFit's initial user survey and goal setting allows for personalization within app to align for each users unique needs and goals.

notable cons:
lumosity:
The UI is not intuitive and clean, which does not accommodate for the cognitive challenges of the users.

◇  user flow

◇  low-fidelity prototype

Home
resources
skill games
Article
community
groups
04 deliver
◇  Delivering the right product

In this final convergence of the design process, I finalize the design of MindLink and bring the product to life.

In this stage I:

     • Develop the high-fidelity prototype on Figma
     • Reveal clickable prototype on Figma

◇  high-fidelity prototype

login
splash page
home
resources
skills
community
05 reflect
◇  reflecting on mindlink

This sprint was my favorite because of its complexity which encouraged creativity that challenged me as a designer. I was moved by the stories of patients and their resilience and determination. Hearing these stories gave me additional insights that drove the final design.

Through MindLink's research process, I realized design in healthcare is heavily dependent on patient experiences and data. As healthcare designers, we must be able to understand the unique experiences and needs ofpatients tobegin to address how to help and support them.‍
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User Research
KEY INSIGHTS

- My product must attempt address all three types
- 20% of new schizophrenia cases occur in people age 45+, are there new risk factors that must be considered?
- Because Coordinated Specialty Care is very specialized and personalized, the product must have a personalized user experience to fit each user's individual needs
- Because treatment is considered effective as 50% of those who receive treatment lead an independent life, the product must emulate current treatment options
- Less than 33% receive treatment. If treatment is effective, why don't people get treated?
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Existing Market / Competitors
Exploring the current existing apps, I chose 4 apps that I found to be the most useful. This market map ranks each app based on their functionality and personalization, as these are the most important features when addressing the complex issue of schizophrenia.
1. Impulse
2. CogniFit
NOTABLE PROS:
Cognitive Rebuilding: Brain games and puzzles aimed to improve language, memory, cognition

Resources: Articles, videos, additional resources to educate users

• Personalization: Personalized statistics, user can track their progress and achievements


NOTABLE CONS: Subscription: Important features are unlocked through a premium package. This limits users from striving to their truest potential.
NOTABLE PROS:Resources: Large library of resources like articles and daily readings.

Engagement: Daily tasks and milestones that encourage the user to log into the app everyday.

Design: App design is intuitive and simple. The color coordination and layout follows modern design principles that I'm personally influenced by.

NOTABLE CONS: Personalization: Ranking 3rd worst in personalization, the app provides limiting features regarding personal growth of each user. There is only one way to track user's journey through milestones.
3. Lumosity
4. Ginger Emotional support
NOTABLE PROS:
User Feedback: Upon signing up, there is a  10 minute Fit Test to set baseline and compare scores with other people in age group.



NOTABLE CONS: Design: UI is not clean and easy to use. The buttons, text hierarchy, and overall design is not well put together.

NOTABLE PROS:Resources: There is a 24/7 help hotline that contacts a care team that users can message.

Accessibility: App is available in other languages like Spanish.

NOTABLE CONS: Subscription: Subscription limits user's that aren't able to access important features such as cognitive tests and advanced data analysis.

Lack of Functionality: An app that helps individuals with a complex issue as schizophrenia, doesn't address all aspects of the problem. There is lack of resources and personalization to help each user thrive.
KEY MARKET INSIGHTS:

What made Impulse and CogniFit stand out:
Impulse stood out because of the high personalization towards the individual user’s needs. CogniFit's engagement to encourage users to log on daily has also evidently contributed to the app's success. Schizophrenia is a complex issue that affects people in various ways. Impulse addressed this complexity with high functionality throughout the app's features.

What made Lumosity and Ginger rank lower
Ginger was ranked lowest because it lacked the functionality throughout the app.
Isaac the isolated: Market size: 40%

CONTEXT:

Isaac is a 23-year old male lives alone experiencing feelings of loneliness and low self-esteem. He values the sense of community and belonging.
goals:

Find a supportive community

Isaac wants to be in a community where he can engage in new relationships that understand his experiences and boost his self-esteem.
challenges:

stigma & self-esteem:

Isaac's social withdrawal and stigma and judgement from others that don't understand his condition lowers his self-esteem and discourages him from putting himself.
needs:

community platform:

Isaac seeks a platform where he can connect with others that share similar experiences and engage in new relationships that he can rely on.
cognitively impaired: Market size: 35%

CONTEXT:

Sarah is a 35-year old who lives with her parents and has trouble managing daily activities due to cognitive impairments affecting her ability to focus, remember tasks, and make decisions.
goals:

daily functioning & independence:

Sarah wants assistance in organizing daily tasks, managing medications, and maintaining a routine. She wants to become independent of her parents.
challenges:

focus, memory, decision-making:

Sarah struggles with remembering important tasks, appointments, and medication schedules. She finds it difficult to make decisions is unable to focus on complex tasks.
needs:

cognitive training platform:

Sarah seeks a platform that offers assistive features like medication and appointment reminders, and cognitive training  that will improve her daily functioning.
Knowledge seeker: Market size: 25%

CONTEXT:

Emily a 28-year old who is eager to expand her knowledge about the condition to better manage and understand her experiences. She is determined to proactively address her condition through education and support.
goals:

educational empowerment:

Emily wants to deepen her understanding of schizophrenia, its symptoms, triggers, and effective coping strategies so she can make informed decisions about her treatment.
challenges:

cognitive struggles:

Emily's cognitive struggles, her focus and memory, impact her ability to learn. Addressing these cognitive difficulties becomes a central focus in her journey towards educational empowerment, treatment decision, and recovery.
needs:

educational platform:

Emily seeks an all-in-one educational platform that offers digestible information through multimedia formats such as self-assessment tools and personalized tools based on her unique needs.