◇ software / tools
Adobe Premiere Pro is the main software I use for video editing. It allows for seamless production and execution of simple and complex video editing.
Adobe After Effects helped me add the finishing touches to the video, things like color correction, VFX, and motion tracking.
◇ SEO methods
1) Keywords:
Included in the description are trending words, events, and relevant hashtags. Hashtags included players names, professional leagues, and teams to direct the content to my target audience.
2) Sounds:
Using viral audio sounds embedded within the video increases accessibility to my videos. This increases traffic for people who viewed another video with the same audio.
3) Freshness:
Optimizing the content from recent games or events within professional soccer. Tiktok's algorithm targets new content which was vital for driving user engagement.
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◇ Data analysis
Utilizing the data from my account based on follower activity, I was able to pinpoint times of the day that my followers are most active. This way, I was able to maximize views by posting at that exact time.
SocialPilot was an important resource to identify specific times of day that the general public uses TikTok. My posting schedule is also based on these updates provided by SocialPilot.
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